Monday, March 28, 2011

Response to Discussion Question Posted on 3/24

What new features and functionality would you want to see in Facebook and why? How could these new features help Facebook earn revenue?

Wow, this one is difficult. It feels as if Facebook has done everything already. It seems as if they have something for every aspect of our lives. But, as I think more about it, maybe Facebook can improve on their chat feature. I say this because usually it's pretty sketchy. It lags and sometimes people don't get the messages. But, beyond improving it, they can add to it. Perhaps they can allow for chat rooms, voice calls, or video calls. I don't know if anyone would actually be willing to pay for these features, but I guess some people might just for the convenience of having everything on one platform. It could be considered premium material. They can be on Facebook and chat through text, voice, or video without having to switch tabs and go to let's say their Gmail account.

I would also like for there to be a way to sort through my past comments and status updates. However, this would just be for me to satisfy my own curiosity. I don't think Facebook would really benefit from this. It gets old having to scroll down over and over again to see past activity on your page.

Response to Discussion Question Posted on 3/9

1. How does Hulu’s value proposition differ from traditional broadcast and cable television?

Monday, March 7, 2011

Response to Discussion Question Posted on 3/4

Discuss an example of lock-in (not one of the examples on the wikipedia page) and how a consumer might be able to overcome the effects of lock-in.

One example of a lock-in would be most social networking websites, but more specifically, Facebook. Facebook allows users to put just about every aspect of their lives up on the site. It becomes sort of an investment for people. Just about every friend is on there that other social networking websites don't matter anymore. They are locked in to using Facebook because they already have their pictures up on there, their information (i.e. work info, interests, background), and their comments from friends. It would be too much work to switch over to a different social networking website and would probably be a waste of time since most people would stay on Facebook because it does its job and works well. It's so valuable to most people these days because it's become an essential part of keeping in touch with friends.

As far as overcoming this lock-in, I don't think in this case it's a matter of overcoming it. Since it doesn't cost money to switch over to a different product, it's really a matter of simply making the decision to stop using Facebook and going to a different website. It's not like a cell-phone provider that literally locks in a customer with a 2-year contract. Facebook is more of a lock-in when it comes to convenience for users. I doubt I'm making any sense, but the Facebook lock-in is a unique case compared to other lock-in situations I've read about through the class's RSS feed.