Response to Discussion Question Posted on 4/7

What’s the best way for companies to engage with their customers using social media?

As it was discussed in class last week, I think the most efficient and wisest use of social media by companies is to provide its customers a platform to share and acquire information. If it's used correctly, it can reduce customer support costs and also improve the customer and company relationship. A lot of people I know, including myself, are always complaining about terrible customer service with whatever company we're dealing with at the time and it's so hard to get the correct information by ourselves. Using social media to help people find information for themselves and answer their own questions can save money for the company as well as satisfying the customer's needs. This can be done through wikis, blogs, message boards, etc.

Response to Discussion Question Posted on 3/31

I feel that the answer to this is similar to how Google gets the correct spellings to words. There are enough people out there that know the correct information that the correct information will prevail even if there are some people that are malicious to try to get incorrect information onto pages. Also, all it takes is one person to be really devoted to a topic that they will keep that one specific topic correct as much as they can.