What’s the best way for companies to engage with their customers using social media?
As it was discussed in class last week, I think the most efficient and wisest use of social media by companies is to provide its customers a platform to share and acquire information. If it's used correctly, it can reduce customer support costs and also improve the customer and company relationship. A lot of people I know, including myself, are always complaining about terrible customer service with whatever company we're dealing with at the time and it's so hard to get the correct information by ourselves. Using social media to help people find information for themselves and answer their own questions can save money for the company as well as satisfying the customer's needs. This can be done through wikis, blogs, message boards, etc.
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